The most common theme is simply that ads are annoying, disruptive, and invasive. What are their motivations for removing ads from their day-to-day web surfing?īased on surveys run by MarketingSherpa, HubSpot, and PageFair, some of the most common reasons include: Now that we know just how many people are using ad blockers, let’s talk about the why. If just around 9 out of 10 YouTube users are blocking ads, that still leaves around 2.3 billion users who could still potentially see your video ads. Their data showed that 63% of respondents don’t use any type of ad blocker while only 11% said yes, they do use an ad blocker to keep YouTube ads from appearing. We’re more concerned with YouTube ad blockers, and HubSpot did their own survey to find out more in that regard. However, the above figures are talking about all ad blockers. This shows us that while ad blockers are still in use, and more people are using them each year, it’s far from the majority and the growth is stalling. And we can also see that the growth rate of ad blockers in use has also slowed, dropping from 7.5% from 2017 to 2018 to 3.3% from 2020 to 2021. However, even though ad blockers exist and people will likely continue to use them, we’re going to walk you through why you don’t need to worry about them.Īccording to eMarketer research, an estimated 27% of US internet users were using ad blockers in 2021. This is why many businesses and YouTubers alike are concerned that ad blockers could potentially hinder their income. While I’m sure we can all agree that ads can be annoying, ad blockers impact the revenue of both YouTube and its creators. In fact, there are a number of them available on Google Chrome’s extension marketplace now.Īnyone who has an ad blocker installed won’t see any advertisements while they watch YouTube videos, allowing them to have an uninterrupted video streaming experience. YouTube AdBlockers are browser extensions that keeps ads from popping up and interrupting videos as users browse YouTube.
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